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This audience contains people who are budget travelers based on their demonstrated travel behavior in the past 30 days when selecting the airline, distance and seasonality of a flight.
This segment is sourced from mobile location data, transaction travel sites & offline purchases
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Data Collection Methodology
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our clients business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. Finding more cost effective segments across a variety of data providers with the same collection methodologies is now much easier to accomplish.
Segment definitions can be very vague or non existent in many cases. With ClearSegment, we now know the definition of each individual segment, allow us to make better recommendations and answer client questions on the go.
Most agencies & brands save 30% in data cost with ClearSegment