Wunderman Data Products is a global data and analytics company that connects brands with the right people. Our solutions help organizations worldwide activate their data to improve marketing performance, increase profits and deliver results. Headquartered in Louisville, Colorado, Wunderman Data Products is a WPP company (NASDAQ: WPPGY) and part of the Wunderman network.Zipline is our powerful data onboarding and distribution platform that provides marketers the ability to activate their own rich first-party data as well as second and third-party data assets. Named a strong performer by Forrester Research in 2017, Zipline enables marketers to build highly individualized audiences and helps them to leverage these audiences across channels to transform consumer connections and inspire them to take action.
Our data collection methodologies are derived from a variety of offline and online data sources including transaction data from our data cooperative, aggregated data from data compilers, intent data from tracking tags and sync data from DMPs/DSPs. We use our proprietary linking technology to associate this data to a marketing profile to accurately identify and reach the intended individual across channels and connections for each and every campaign.
Total Segments Available
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Automotive, B2B, CPG, Retail, Media & Entertainment, Financial, Insurance, Healthcare, Health, Non-Profit, Travel, Telecommunications.
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.