Valassis Digital

Company Overview

Powered by the Valassis Consumer Graph™ you will confidently reach in-market consumers with audience segments that combine the location activity, purchase intent, and offline and online consumer interests from more than 1 billion unique devices. Valassis Digital offers over 750 branded audience segments, as well as custom segments, that cover every major vertical and industry. Valassis Digital audiences are built from real-world consumer visits and interests across mobile and desktop to satisfy any marketing goal.

Collection Methodology

The Valassis Consumer Graph™ gathers, analyzes, and categorizes, in real-time, the online and offline purchase intent, interests, and location activity from 1 billion unique devices. Our audiences are built from the content consumed across 80 billion page views each day and then organized into over 750 segments with reach across desktop and mobile. Our unique ability to collect deterministic and probabilistic data beyond the cookie, including IP, Device ID, and location data, provides a more accurate and scalable audience.

Total Segments Available

763

Total Targeting Size

464,987,400

Total People Counts

74,397,984

Verticals

Location, Retail, Custom, Financial Services, Automotive, Personas, Demographics, Seasonal

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