Powered by the Valassis Consumer Graph™ you will confidently reach in-market consumers with audience segments that combine the location activity, purchase intent, and offline and online consumer interests from more than 1 billion unique devices. Valassis Digital offers over 750 branded audience segments, as well as custom segments, that cover every major vertical and industry. Valassis Digital audiences are built from real-world consumer visits and interests across mobile and desktop to satisfy any marketing goal.
The Valassis Consumer Graph™ gathers, analyzes, and categorizes, in real-time, the online and offline purchase intent, interests, and location activity from 1 billion unique devices. Our audiences are built from the content consumed across 80 billion page views each day and then organized into over 750 segments with reach across desktop and mobile. Our unique ability to collect deterministic and probabilistic data beyond the cookie, including IP, Device ID, and location data, provides a more accurate and scalable audience.
Total Segments Available
Total Targeting Size
Total People Counts
Location, Retail, Custom, Financial Services, Automotive, Personas, Demographics, Seasonal
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.