Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360 degree view of an individual, getting you in front of the right people through our targeted data products. Our growth and success in six short years has made us a trusted industry leader recognized for its expertise in helping companies acquire new clients.
Our data comes from a mixture of online and offline sources. We build and maintain our data sets offline, but have made them available online as well through our partnership with LiveRamp.Our B2B data comes from: Business data collected directly from companies through surveys and phone calls Alliances with marketing agencies and research companies Magazine subscriptions SEC filings & Public informationOur B2C data is aggregated from suppliers (Surveys, Sweepstakes, Online Purchases) and consists only of data that we can verify a postal address and IP address to be real. We place a great emphasis on keeping this data clean and verified.Our Political data come from state voter registration and we compile this data by aggregating it from states and counties; certain states do not require citizens to name a party in their registration and in those instances we model this data based on voting record.Our Automotive data is comprised of 155 million auto records with specifics like age of a vehicle, vehicle make, vehicle model, or type of vehicle owner (e.g. luxury, SUV, pickup, etc.)Our Trigger data of New Movers is sourced from real estate sales contracts, real estate deed and tax records, utility and phone connections, proprietary change of address data. Our New Business data is sourced from government registrations (federal, state, and local), phone and utility records, tax records and other professional licenses and service registrations.
Total Segments Available
Total Targeting Size
Total People Counts
Automotive, B2B, Political, B2C, Life-Event, Social
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.