Skimlinks

Company Overview

Target users better than ever before with Audiences by Skimlinks. We turn content-powered, transaction-driven data from our network of 55 thousand publishers into exclusive high-converting audience segments to enable more relevant, effective campaigns for advertisers. Unique dataset – Access content-powered, shopping-oriented audience data Actual data – Our data is not inferred, it’s 100% based on real user behaviors Proven performance – Reach audiences at brand and product category level throughout the purchase journey

Collection Methodology

Skimlinks helps over 1.5 million publisher websites get paid commissions for the products they write about. In doing so, we capture and analyze 15 billion intent signals across the content web daily, including the products and brands people are reading about, clicking on, and buying. We apply the complete set of intent signals from across our network to our product intelligence layer—which understands the taxonomy and metadata of 100 million product references and links—to provide high-converting premium audience segments.

Total Segments Available

1,100

Total Targeting Size

82,800,600

Total People Counts

13,248,096

Verticals

Automotive, CPG, Retail, Dining, Financial Services, Technology, Media & Entertainment, Travel, Telecommunications, B2B

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Skimlinks

Segment Taxonomy

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Skimlinks

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