Sirdata

Company Overview

Sirdata is an online data provider that offers a fully automated, third-party data collecting and profiling platform. The company specializes in collection, targeting and selling of profile data on the Internet. Using advanced algorithm technology; Sirdata collects anonymous data that identifies the intentions, interests and behaviors of Web users. This targeted data is then made available to their partners (ad networks, advertisers, re-targeters, search re-targeters and customers) to help optimize their displays.

Collection Methodology

Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.

Total Segments Available

1,064

Total Targeting Size

38,874,000

Total People Counts

6,219,840

Verticals

Automotive, B2B, CPG, Demographics, Retail

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