Company Overview
CPG, Shopping,Transaction & Intent Data with 220MM UU 's.Scanbuy is 100% Deterministic Data that is ingested directly from Scanlife, Scanbuy 's O&O Scanner Code App with registration data combined with users engaging in Product Scans - Couponing and Comparison Shopping. Non-modeled and non-inferred data sets are refreshed daily and differentiate Scanbuy 's data apart from 95%+ of the rest of data supplier 's segments. Engagement metrics commonly seen are 7-15%+Consumers use Scanbuy’s (Scanlife) software to comparison shop and data is pulled through the following engagements: a) Couponing for Retail, CPG & QSR b) Product Information c) Travel Deals & Upgrades d) Recipe Downloads e) Contests f) Video Demos g) Mobile Downloads
Collection Methodology
Registration Based & Deterministic directly ingested through the Scanlife Consumer App. Refreshed Daily.
Total Segments Available
Total Targeting Size
Total People Counts
Verticals
CPG, Demographics, Retail, Seasonal, Social/ Lifestyle
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
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We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
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This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.
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