OnAudience.com provides more than 9 billion users across traditional web and mobile devices. Granular data is captured against these users and packaged into thousands of curated, targetable audience segments, giving every marketer, agency, publisher and platform the ability to harness the power of third-party data. OnAudience.com successfully converts Big Data into revenues for advertisers and publishers, providing services and products that effectively enrich and monetize data.
OnAudience.com partners with media buyers, media sellers, networks, publishers, technology providers, and research companies (e.g., GFK) to collect and understand internet users’ data. We analyze more than several billion impressions daily working closely with DSP and DMP partners processing and distributing data allocated into 1 thousand IAB complied segments. The information gathering process is based on cookies, fingerprinting and mobile advertising IDs such as Identifier for Advertising (IDFA) or Android Advertising ID (AAID). OnAudience.com data segments are built by observing user activity based on websites visited, content consumed and history paths to find clear behavior patterns and proper level of intent. Data quality is our priority. Our data is only valid for 30 days. Frequency of visits and time spent on websites also is considered. This data is then cleaned to ensure all detected anomalies are removed, ensuring the user is allocated into the best matching segment. 111 | Oracle Data Cloud Main features: » Anti-fraud tools » Quality, always updated data » Ad-block discovery—ad-blocked free data, using patent-pending technology for bypassing ad-block plugins Using OnAudience.com data in campaign excludes non-human traffic or users with ad block and shows it only to real users
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ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.