NinthDecimal

Company Overview

NinthDecimal is the marketing platform powered by location data. Fortune 500 companies, including Microsoft, Target, Kraft, Comcast, American Express, Starbucks and Toyota, activate this intelligence through audience targeting, measurement, and data licensing solutions. By filling the massive gap in understanding how consumers spend their time in the physical world, marketers gain a comprehensive new model of the customer journey for impactful engagement. NinthDecimal has been recognized by Inc. Magazine, Gartner group, and Frost & Sullivan as one of the fastest growing and most innovative companies.

Collection Methodology

By coupling precise location data signals with physical world boundaries via our Location Graph, we can determine when users are IN a location as opposed to NEAR a location and assign them to data segments based on location history.-NinthDecimal Location Graph accounts for nearly every US venue, with 120MM of the 140MM parcel boundaries mapped, including: residential, streets, parks, highways, etc., and cross-references 5 different databases (Google, Localeze, etc) via real-time API feed to ensure optimal data accuracy.-Location data AT SCALE: We partner with 75K+ mobile apps across the entire ecosystem, ingesting trillions of data points on 150MM unique users every month. 80% of our data is collected via ad calls, providing the scale required for accurate and representative targeting & measurement. Other data types (20%) from apps that don’t rely on ad calls (ie persistent data) are accumulated as well.

Total Segments Available

1,264

Total Targeting Size

1,096,869,600

Total People Counts

175,499,136

Verticals

Demographics, Enthusiast, In-Market, Social/ Lifestyle, Food & Beverage, Shopper, Travel

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