Company Overview
Mobilewalla provides device-ID based segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries.
Collection Methodology
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
Total Segments Available
Total Targeting Size
Total People Counts
Verticals
Automotive, B2B, Behavioral, Media & Entertainment, Demographics, Political, Retail, Sports, Travel
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