Company Overview
Mobilewalla provides device-ID based segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla has the IP to make sense of billions of data points daily, which allows hundreds of millions of devices to be classified with high confidence. By associating every device ID with installed apps, lat/long and points of interest, the user is classified into hundreds of demographic and behavioral segments. The company’s footprint extends throughout North America, Europe and Asia, covering 20 countries.
Collection Methodology
Mobilewalla creates consumer profiles from publicly available data regarding device usage and mobile media, as well as data extracted from impression and interaction logs generated while running mobile marketing campaigns. Each consumer profile is three-dimensional, derived from consumer demographic, behavioral and engagement characteristics. These consumer profiles are aggregated to compute audience segments.
Total Segments Available
Total Targeting Size
Total People Counts
Verticals
Automotive, B2B, Behavioral, Media & Entertainment, Demographics, Political, Retail, Sports, Travel
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Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
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This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.
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