Merkle’s Connected DataSource brings the best performing data into addressable digital segments. Merkle utilizes a unique offline data aggregation process to ensure that online data segments are accurate, predictive, descriptive, and actionable. Connected DataSource will reach high-value prospects and drive higher marketing ROI.
Merkle’s data sourcing strategy is fueled by our in-depth knowledge of the data market. Our proprietary data sourcing solution involves two phases: 1- Assess each data category of interest to obtain a comprehensive understanding of the landscape 2- Empirical testing of the marketing information identified in the first phase. This strategy fuels the creation of our national customer marketing database, DataSource. Merkle’s Offline DataSource contains: Data sourced from five of the six major national compilers 2B+ records 129MM+ households 275MM+ individuals Leveraging the power of our offline DataSource, Merkle brings over 500 digital segments, powered by Merkle’s analytical and best of breed data in the offline marketplace, into online digital data targeting.
Total Segments Available
Total Targeting Size
Total People Counts
Automotive, Demographics, Financial, Home, Real Estate, Social/ Lifestyle, Personas, Transactional
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.