Mastercard Audiences are powerful behavioral based segments derived from actual anonymized transaction data. Advertisers are enabled to reach the most relevant consumer populations based off of real world spending insights. Mastercard’s standard segments are available in three categories. Leverage insights from the power of aggregated spend data to identify: (1) Top Tier Spenders, (2) Frequent Transactors & (3) users In the Market to spend by category. Maximize your ROI with Mastercard standard, seasonal or custom insights
Mastercard Audience data is collected through brick-and-mortar, e-commerce and mobile transactions processed by Mastercard Worldwide’s payment card network. Mastercard cleanses and aggregates transactions with 2+ million automated rules to classify spending data in real-time. No PII is collected or leveraged in Mastercard’s processes. Data is associated with cookie populations through a proprietary privacy by design double blind matching process.
Total Segments Available
Total Targeting Size
Total People Counts
Demographics, Mobile, Retail, Seasonal, Travel
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
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We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
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This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.