Connexity

Company Overview

Connexity is a data driven organization rooted in 20 years of online retail and e-commerce data leadership. Formerly Shopzilla, and before that Bizrate, Connexity has shaped and serviced the online shopping industry for nearly two decades. Over the last 2 years we have made notable acquisitions including PriceGrabber and Become, and have consolidated a major piece of the e-commerce ecosystem. Connexity data is all 1st party, sourced 100% online, and is driven by observed purchase intent events and declared demographic data from online buyers. Our core data rolls up into in-market, lifestyle, life stage, shopper type, demographic, and seasonal audiences.

Collection Methodology

The methodology of our data set for shopping intent and declared demographic data is very simple. Capture all granular shopping and demographic information we have on users, and do so in real time. All data collection is done at the cookie level. 1st party Purchase Intent Data – based on our CPC Listings network where we distribute over 175M products to active shoppers. 1st party Declared Demo Data – detailed demographic information from 25 million people volunteered in our Bizrate Insights surveys.These data sets the foundation for all of Connexity’s products and solutions.

Total Segments Available

165

Total Targeting Size

23,611,800

Total People Counts

3,777,888

Verticals

CPG, Demographics, Retail, Seasonal, Social/ Lifestyle

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