Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com
Comscore has unmatched expertise in unifying billions of pieces of proprietary "census" data, encompassing TV set-top box and demographic information with the behavior of millions of consumers. Our audience segments help you achieve more resonant marketing and stronger delivery based on:Demographic Segments (age/gender): Based on our MRC-accredited, vCE measurement approach – two-million-person global panel and extensive census network - Comscore’s multi-sourced approach to demographic segmentation ensures that your programmatic audiences are free from bias and safe from volatility – enabling you to achieve stronger in-target performance.TV Viewing Segments: Passively-collected linear TV viewership segments that can be leveraged for digital targeting and are based on census measurement of 65 million televisions in more than 30 million homes nationwide. Comscore’s TV footprint covers 99% of all U.S. zip codes and doesn’t require that viewers opt-in or connect to Wi-Fi, helping to ensure data completeness and granularity. Comscore TV segments cover - Daypart, Network, Genre and Ad Expsoure.Invalid Traffic (IVT) Segment: A segment that has been flagged for invalid traffic activity, leveraging Comscore’s MRC-accredited, vCE® methodology. It should be applied as a suppression set to help reduce invalid traffic across campaigns. This segment is sold at a monthly flat rate, so it can be applied as an always-on segment. Please reach out to email@example.com if you have a client interested in reducing IVT and leveraging the Comscore segment.Over-the-Top (OTT) and Gaming Segments: Comscore’s comprehensive panel assets span tens of thousands of devices. Comscore starts with deterministic data from our Total Home Panel – a proprietary, breakthrough measurement asset. We then apply rigorous precision modeling techniques for each segment to ensure that you’re using data that is accurate, up-to-date and scalable.Persona Segments: Help marketers and media companies reach valuable, sought-after audiences. Powered by Comscore’s expansive cross-platform data scale and cutting-edge data science, these predictive audiences enable you to reach your ideal consumers more efficiently and precisely, resulting in amplified campaign exposure and greater marketing impact. These segments include segments, such as Award Show Fans, Young Moms, Football Fans, Political and Cord Cutters.
Total Segments Available
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Automotive, Financial, Mobile, Travel
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
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Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.