Comscore

Company Overview

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com

Collection Methodology

Comscore has unmatched expertise in unifying billions of pieces of proprietary "census" data, encompassing TV set-top box and demographic information with the behavior of millions of consumers. Our audience segments help you achieve more resonant marketing and stronger delivery based on:Demographic Segments (age/gender): Based on our MRC-accredited, vCE measurement approach – two-million-person global panel and extensive census network - Comscore’s multi-sourced approach to demographic segmentation ensures that your programmatic audiences are free from bias and safe from volatility – enabling you to achieve stronger in-target performance.TV Viewing Segments: Passively-collected linear TV viewership segments that can be leveraged for digital targeting and are based on census measurement of 65 million televisions in more than 30 million homes nationwide. Comscore’s TV footprint covers 99% of all U.S. zip codes and doesn’t require that viewers opt-in or connect to Wi-Fi, helping to ensure data completeness and granularity. Comscore TV segments cover - Daypart, Network, Genre and Ad Expsoure.Invalid Traffic (IVT) Segment: A segment that has been flagged for invalid traffic activity, leveraging Comscore’s MRC-accredited, vCE® methodology. It should be applied as a suppression set to help reduce invalid traffic across campaigns. This segment is sold at a monthly flat rate, so it can be applied as an always-on segment. Please reach out to sfdmp@comscore.com if you have a client interested in reducing IVT and leveraging the Comscore segment.Over-the-Top (OTT) and Gaming Segments: Comscore’s comprehensive panel assets span tens of thousands of devices. Comscore starts with deterministic data from our Total Home Panel – a proprietary, breakthrough measurement asset. We then apply rigorous precision modeling techniques for each segment to ensure that you’re using data that is accurate, up-to-date and scalable.Persona Segments: Help marketers and media companies reach valuable, sought-after audiences. Powered by Comscore’s expansive cross-platform data scale and cutting-edge data science, these predictive audiences enable you to reach your ideal consumers more efficiently and precisely, resulting in amplified campaign exposure and greater marketing impact. These segments include segments, such as Award Show Fans, Young Moms, Football Fans, Political and Cord Cutters.

Total Segments Available

890

Total Targeting Size

873,955,500

Total People Counts

139,832,880

Verticals

Automotive, Financial, Mobile, Travel

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