AnalyticsIQ

Company Overview

AnalyticsIQ is a marketing analytics company with a focus on building the best-engineered and most reliable predicted data products to drive better analytical and marketing results for our clients. Using a combination of our sophisticated analytical expertise and thousands of data elements, AnalyticsIQ has built dozens of unique and accurate data products predicting attributes that power marketing and deliver results. Since 2009, AnalyticsIQ has grown over 1600% and has landed clients like AARP, Kroger, TransAmerica, American Express Travel, Harvard Business Review, Broadridge, St Jude Children 's Hospital and many others. Additionally, many of the largest resellers in the industry ingest and white-label selected AIQ products to power their national consumer files.What makes AnalyticsIQ different? Our highly experienced data scientists engineer these data products using the most accurate data "ingredients" powered by sophisticated analytics tools.Our goal? To provide accurate data using algorithms that continuously update the most critical and predictive attributes. AIQ has developed proprietary data aggregation, cleansing, and matching technology that deliver an increasingly precise portrait of the U.S. individuals and households in Dynabase.Dynabase, AIQ’s proprietary database, is comprised of both known and modeled data. It has an average of more than 3,000 attributes for modeling and over 1,000 attributes for licensing per U.S. household.Updated at least quarterly, Dynabase’s known data is multi-sourced into categories that create rich descriptive profiles of U.S. adults and households. Categories include: lifestyle, demographic, purchase, real estate, econometric, aggregated, non-regulated credit data, financial, and more.On average AIQ data provides 3% higher coverage of U.S. households, is 12% more accurate, and 15% more predictive than our competitors.

Collection Methodology

AnalyticsIQ produces premium consumer marketing data by leveraging advanced analytics to compile a file consisting of 1000+ unique attributes that is derived from over 120 sources of data. Analytics drives everything that AIQ produces, leveraging a best in class methodology decades in the making. At AnalyticsIQ we use a precision oriented approach to develop and maintain Dynabase, our high performance consumer analytics database. Our database is compiled in an offline process but leverages offline and online data and behaviors. The vast majority of our database is proprietary although a few publicly available data sources are leveraged in its development. AIQ also has a proprietary online panel that allows us to produce unique data elements that are cloned to our universe of 212 million US consumers.

Total Segments Available

1,377

Total Targeting Size

727,997,100

Total People Counts

116,479,536

Verticals

Automotive, Demographics, Financial, Retail, Travel

Access The Entire

AnalyticsIQ

Segment Taxonomy

Access individual segment descriptions of

AnalyticsIQ

Access individual segment sizes, people counts & CPM's

Compare

AnalyticsIQ

against 75+ other data providers

Sign up for free

Supercharge Your Targeting Efforts
With ClearSegment

ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies

Features that power transparency

Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives

Segment
Definitions

Definitions vary across data providers, know exactly what each segment consists of, allowing you to make smarter buying decisions

Data Collection Methodology

Not all data is equal, understand and select data providers that provide the most accurate collection methodologies for precise targeting

Pricing
Insights

Reduce your data cost by understanding price differences across segments and data providers in seconds

Segment
Size

Identify the right audience size to reach your marketing goals, each segment provides a size allowing you to estimate the potential impact of your marketing efforts

People
Estimations

Each segment provides an estimated people count, no device, cookies ID's or Households. Allowing you to know how many people you reach, not devices.

Segment
Definitions

Find vertical specific segments across Automotive, CPG, B2C, B2B, Travel & many more.

Customer Stories

Excellent: 4.8 out of 5

Smart Recommendations in Seconds

We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table! 

Melissa Ehrlich
SVP, Digital Media

Know What You Target

Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.

Spencer Markwart
Supervisor,
Account Services

Driving Data Cost Down

We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments  without sacrificing scale and targeting precision.

Jasson Kros
VP, Strategic Planning

Select Your Plan

Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months

YEARLY BILLING
MONTHLY BILLING

Basic Plan

Access to 2 Data Providers
Access to 10,000 Segments
Access to Segment Definitions
Free

Pro Plan

Recommended

$249/m

per month, billed yearly
Save $360 per year
Access to 75+ Data Providers
Access to 50,000 Segment Definitions / Descriptions
Access to Segment Sizes & People Counts
Access to CPM's
Go Pro

Basic Plan

Access to 2 Data Providers
Access to 10,000 Segments
Access to Segment Definitions
Free

Pro Plan

$279/m

per month, billed monthly
Access to 75+ Data Providers
Access to 50,000 Segment Definitions / Descriptions
Access to Segment Sizes & People Counts
Access to CPM's
Go Pro

Basic Plan

Pro Plan

Access to 2 Data Providers (10,000 Segments)

Access to 75+ Data Providers (50,000 Segments)

Access to Segment Sizes & People Counts

-

Access to Segment Definitions / Descriptions

Limited

Access to CPM's

Limited

Frequently Asked Questions

Can I purchase segments from you?

ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.

Do you offer a discount for teams?

Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.

How often do you refresh your segments?

We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.

How do I compare segments?

This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.