Neustar AdAdvisor is a suite of data-driven audience targeting solutions that start with verified, scalable offline data to provide portable, cross-platform online display targeting. Powered by an exclusive predictive analytics platform, combined with proprietary data assets and a direct data delivery network, AdAdvisor enables seamless, targeted matching of display ads with the highest quality online audiences in the industry. Using AdAdvisor, online marketers can target prospects most predisposed to a brand, product or service.
AdAdvisor audiences are built with AdAdvisor segments which are comprised of households that are grouped because of their lifestyle/life stage/demographics which makes them one of around 700,000 households (on average) within that segment. To build the AdAdvisor audiences, we run an annual proprietary, nationally representative survey of 25,000+ respondents, comprised of both English and Spanish speakers. We index their answers against each AdAdvisor segment in order to build a propensity score for how likely those households are to demonstrate the given behavior. A household is then placed within a given audience based on the behaviors of that segment, not the demographics of the individual or of that segment.
Total Segments Available
Total Targeting Size
Total People Counts
Automotive, Behavioral, CPG, Demographics, Financial, Mobile, Political, Retail, Seasonal, Social/ Lifestyle, Travel
ClearSegment Is the most powerful & transparent 3rd party segment database for brands and agencies
Find the most precise targeting segments across 75+ Data Providers and supercharge your marketing efforts
Select and compare segment descriptions and data methodologies across 45,000 segments
Make smarter data buying and activation decisions by having full pricing transparency across various data providers
Not all data providers and segments are equal, our features are built to allow you to identify the right targeting segments for your marketing initiatives
Excellent: 4.8 out of 5
We use ClearSegment across all of our clients and new business pitches. It allows us to make smarter segment recommendations and drive our client's business forward. Just in the past 2 weeks we identified 20 new segments for one of our client. They loved us for the smart thinking we brought to the table!
Segment definitions can be very vague or non-existent in many cases. With ClearSegment, we now have an intuitive interface allowing us to learn more about each individual segment and data provider. This allowed us to improve our recommendations and answer targeting client questions on the go.
We started using ClearSegment 6 month ago and were able to cut down our data cost by 40%. We were able to revisit our entire data strategy and find more cost-effective segments without sacrificing scale and targeting precision.
Most agencies & brands save up to 30% in data cost with ClearSegment within the first 6 months
ClearSegment does not sell segments or targeting data. We focus on bringing transparency to data buyers by aggregating data provider and segment information - making it easier to identify, compare and select targeting segments.
Yes, we do. We provide a discount to organizations that need more that 3 ClearSegment seats. Pleaseemail usto request a team discount.
We refresh our segment availability and definition on a monthly basis ensuring that ClearSegments customers have always access to the latest segment information on the market.
This is a a very common questions that many agencies and brands ask themselves. We provide several indicators to assess segments across 75+ different data providers, making it easy for data buyers to make smart targeting decisions. This includes, understanding the data collection methodology, segment description, cost indicators, segment sizing and people counts.