The below overview goes into the most common data methodologies that 3rd party data providers use to generate their segments for advertisers or brands.
June 15, 2022
Learn the latest AdTech and MarTech terms, from Match Rates, PII, Data Enrichment, Segmentation, to Segment Suppression, Segment Recency, and Frequency
Learn the difference between 1st 2nd and 3rd party data as well as various forms on onboarding and collecting data your marketing efforts.
.png)